Lindsay Egmore-Frost

Lindsay Egmore-Frost

An experienced FMCG marketer and food explorer with commercial acumen who is adept at mixing strategic planning with tactical ‘know-how’ to engage consumers, grow brands and expand companies.  Lindsay worked in the world of digital and ad agencies before working for consumer brands over the last 15 years. She integrates swiftly, assessing needs and implements with thought, experience and speed.  With a demonstrated history of developing positive and highly engaged teams, Lindsay has amassed a network of brand experts and agencies that we work with. We carefully select the right partner, depending on clients’ needs.

Gemma Thomson

Gemma Thomson

Gemma has worked in both the hospitality world and FMCG food.  In hospitality, she worked front of house for 7 years for Luxury hotels including The Savoy, Mandarin Oriental & The Bath Priory. She switched into the world of FMCG with Pots & Co, helping it grow over 10 years. Skilled in delivering successful activations through consumer and trade channels,  Gemma has a thorough understanding of the challenges of a food brand, having grown with one from start-up through to international expansion. From managing system set-up to packaging, on-pack promotions, growing a database & social channels, Gemma will make things happen.

Some of our Partners
Logo with the text 'The Ideas House' in red on a white background.

Our experience

Logos of Pots & Co, HiPP Organic, Plum "feed amazing", The a2 Milk Company, Quaker, and Barbie.
Logos of McDonald's, P&G, Kellogg's, Purina Felix, Purina One, Purina.
Logos of Walt Disney World Resort, Chilango Mexican Kitchen, Aveda, SmoothSkin, English Heritage, and Cell Wellbeing.